Founded by Natekar Sports & Gaming, the World Pickleball League (WPBL) is a groundbreaking initiative that has redefined the Indian sporting landscape. As India’s first-ever city-based franchise pickleball league, WPBL has expertly blended elite-level athletic competition with the electrifying energy of entertainment to create a truly revolutionary ‘Sportainment’ experience. Season 1, held at the iconic Brabourne Stadium in Mumbai, marked the dawn of a new era for pickleball in India. From bringing together players from across the world to delivering broadcast experiences that rival international sports productions, WPBL captivated audiences and set a new gold standard for professional leagues in emerging sports. A league dedicated to both player and fans. WPBL sits at the intersection of sport, entertainment, and community. With franchise owners who are cultural icons, a format tailored for attention-poor digital audiences, and a growing international player base, the league is poised to shape the future of pickleball in India.

Season 2 marked a defining moment for the World Pickleball League. It was a season where ambition met execution, and where the league took a significant step forward in both scale and stature. From a global player pool representing 25 + countries to a premium showcase of players from 18 countries at Jio World Garden, WPBL elevated not just the level of competition, but the overall experience of the sport. With a cumulative reach of over 456 million and over 91 million organic social impressions, the league didn’t just grow — it arrived.